* High energy with the ability to balance multiple priorities under pressure and tight deadlines in a fast paced, changing environment * Partner with creative and campaign teams to optimize template design and content * Create automated, multi-touch, targeted customer lifecycle digital marketing programs * Recommend and implement email best practices across the global organization * Work with other digital marketing teams to develop cross-channel communication strategy * Partner with creative and campaign teams to optimize content * Establish key metrics, create review cycle, and provide insights on customer intelligence * Client management of internal partners acting as an internal email consultant on email marketing best practices from audience segmentation to copy
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* Lead email campaigns on the Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting * Develop email communication strategy with various internal partners to identify proper approach to increase customer acquisition, engagement, retention, and growth The ideal candidate is a strong strategic thinker with high attention to detail and solid experience working on large scale email marketing campaigns from beginning to end. They will work closely with various cross-functional partners to drive campaign performance through groundbreaking email marketing programs. The Email Marketing Analyst will be responsible for carrying out and reporting on customer- and prospect-facing email marketing communications focusing primarily on events across two regions, but also including demand generation emails, nurture programs, and email newsletters. We are looking for a true all-star with a passion for email marketing to help us build out our outstanding marketing organization.
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To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.